The Ethiopian Tourist Trading Enterprise (ETTE), COSKAL Ethiopia, and Sanulac International have entered into a significant partnership in the Ethiopian infant formula market. This collaboration aims to bring Alula Gold Infant Formula to families across Ethiopia while enhancing market stability, quality, and accessibility.
The agreement signifies a unified effort to transform the market for infant formula in Ethiopia. By leveraging ETTE’s extensive retail network, COSKAL Ethiopia’s reputation in distribution, and Sanulac International’s expertise in pediatric nutrition, the partnership intends to establish a reliable supply of Alula Gold Infant Formula, ensuring customer satisfaction through a commitment to quality and availability. The initiative also strives for operational excellence by adhering to international supply chain management standards and product delivery protocols.
Through the incorporation of advanced supply chain technology, the collaboration will facilitate efficient inventory management, minimizing disruptions to ensure a steady supply of Alula Gold Infant Formula throughout Ethiopia. The focus will also be on customer-centric delivery systems, making products available at strategic distribution points like pharmacies, supermarkets, and duty-paid shops, catering to the diverse needs of both Ethiopian families and international visitors.
Regulatory compliance is a core element of this partnership, with measures taken to ensure alignment with Ethiopian regulations and adherence to the global standards set by the revised CODEX Alimentarius for Infant Formula. This commitment is evident in the end-to-end product traceability offered in every unit of Alula Gold, enabling verification of the product’s journey from production to purchase. This transparency assures quality, enhances consumer confidence, and establishes accountability throughout the supply chain.
Mrs. Rahel Getachew, CEO of ETTE, expressed the significance of this collaboration: “This partnership signifies an important step forward for Ethiopian Tourist Trading Enterprise (ETTE) in our commitment to delivering world-class products to Ethiopian families. By combining our retail expertise with Sanulac’s innovation in pediatric nutrition and COSKAL’s reliable distribution capabilities, we are confident in our ability to meet and exceed the expectations of parents across Ethiopia. Together, we aim to bring stability, quality, and accessibility to the infant formula market.”
Mr. Kyriakos Armenakis, Managing Director of COSKAL Ethiopia, highlighted the transformative potential of the agreement, noting its role in formalizing the infant formula market in Ethiopia and promoting a consistent product supply in the country.
Source: FMC
